Welcome to the Blockchain Revolution
Blockchain is changing the the way creators can control their content, it's time to join the movement.
Unlock your potential
Find new ways to monetize your content and connect with your audience. Scratcher is the best way to share your stories, articles, and posts.
Wherever you need
Our platform is designed to be used on the go. So you can read articles, sell, or write wherever you are. Scratcher allows you to control your content wherever you are.
Find your own way
We believe that everyone has their own unique path to success, and we want to help you find yours. Join our community today and start learning from others.
Own your content
Your content is your voice, and we believe that you should be able to control it. Join the Scratcher revolution today and start unlocking your potential.
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How It Works
Scratcher operates as a decentralized platform that enables content creators to monetize their articles by selling or licensing them to publishers, online platforms, and news organizations on the blockchain.
Step 1: Content Creation
Content creators can write articles and upload them onto the platform. Each article is unique and can be categorized into different topics, such as technology, finance, or lifestyle. Creators can set a price for each article they upload and choose whether they want to offer it as a non-exclusive digital asset.
Step 2: Asset Creation
Once an article is uploaded, the platform creates a unique digital asset for that specific article on the blockchain. The asset contains information about the article, such as its title, author, and content. It also includes metadata that verifies the authenticity and ownership of the article.
Step 3: Asset Listing
After an asset is created, content creators can list it on the marketplace for publishers, online platforms, and news organizations to discover and purchase. The asset is listed alongside other digital assets on the platform, and potential buyers can browse the marketplace to find articles they are interested in buying or licensing.
Step 4: Asset Purchase or Licensing
When a buyer decides to purchase or license an article, they buy the associated digital asset on the blockchain. The platform facilitates the transaction using cryptocurrency, and the digital asset is transferred to the buyer's digital wallet. The content creator is always credited for the article and receives a percentage of the sale or licensing fee as a royalty for each transaction.
Step 5: Article Access
Once a buyer owns a digital asset, they can access the associated article on the platform. The article can be viewed and downloaded in different formats, such as raw text, markdown, or HTML. Buyers can also connect directly to their CMS or blogging platform, such as Substack, to seamlessly import the article into their platform.
Step 6: Article Syndication
Buyers can syndicate the article to their own platform or publication. The article can be republished or excerpted in accordance with the licensing agreement. The content creator receives a percentage of the licensing fee as a royalty for each syndication.
Step 7: Article Promotion
Content creators can promote their articles on the platform through various means, such as advertising, social media, or collaboration with other creators. By promoting their articles, creators can increase their visibility and attract more potential buyers to purchase or license their digital assets.
The article distribution marketplace enables content creators to monetize their articles by selling or licensing them to publishers, online platforms, and news organizations on the blockchain. With the power of blockchain technology, the platform ensures that each article is unique, verifiable, and secure, providing a transparent and fair system for creators and buyers alike. Buyers can receive articles in different formats and connect directly to their CMS, allowing for seamless integration into their existing platform.